Social media is an essential component of every company's strategy. It has a direct impact on sales, brand awareness, and customer interaction. However, because social media is dynamic and fast-paced, it can be difficult for businesses to keep up with its trends. At this point, social monitoring becomes essential. With the help of HubSpot's sophisticated social monitoring tools, organizations can efficiently monitor, evaluate, and react to social media activity. 

Understanding Social Monitoring 

The practice of keeping an eye on social media sites for mentions of a brand, pertinent keywords, competitors, and market trends is known as social monitoring. Social monitoring emphasizes real-time tracking and response more than social listening, which is more concerned with examining sentiment and trends in general.  

Social monitoring allows companies to:  

Setting Up Advanced Social Monitoring in HubSpot 

With its user-friendly interface and powerful capabilities for connecting, configuring, and tracking social media activity, HubSpot makes social monitoring easier. 

Connecting Social Media Accounts 

To begin, integrate your social media accounts with HubSpot: 

  1. 1. Navigate to Marketing > Social > Settings in your HubSpot dashboard. 

  2. screenshot for navigation to HubSpot Social Monitoring feature
  1. 2. Select the platform (Facebook, Instagram, LinkedIn, Twitter, etc.) you wish to connect. 

  2. screenshot how to connect social platforms in HubSpot for social monitoring

  1. 3. Authorize HubSpot to access your social media account by logging in and granting permissions. 

Configuring Social Monitoring Tools 

Once accounts are connected, configure the monitoring tools: 

  • Go to the Social Monitoring tab. 
  • Define parameters like keywords, hashtags, and user mentions relevant to your brand or campaigns. 

    screenshot configuring social monitoring tools in HubSpot
  • Set preferences for language, region, or platform-specific tracking.

Creating Streams for Monitoring 

Streams allow you to focus on specific aspects of your social presence. To create a stream: 

  1. 1. Click Create Stream in the social monitoring section. 

  2. screenshot creating streams for social monitoring in HubSpot
  1. 2. Choose the stream type (for instance, keywords, mentions, or hashtags). 

  2. screenshot of list of stream type options
  1. 3. Customize filters to refine what appears in the stream. For example, you can create a stream to monitor all mentions of a specific product. 

  2. Create and Edit stream form in HubSpot

Best Practices for Effective Social Monitoring 

  • Update Streams and Keywords Frequently: Conversations and trends change over time. By continuously reviewing and upgrading your streams, you can ensure that your monitoring efforts stay relevant.
  • Consistency in Engagement: Schedule answers for when engagement is at its highest and, to prevent delays, assign team members particular monitoring tasks.
  • Leverage Insights for Strategy: Sentiment analysis can improve ad campaigns and messaging. However, you should also look outside your organization and monitor competitor activity to modify positioning or take advantage of market gaps.
     

Ready to Leverage HubSpot’s Social Monitoring Capabilities? 

In the ever-changing social media landscape, HubSpot's extensive social monitoring features enable organizations to remain responsive, engaged, and competitive. Businesses can optimize their social media presence by establishing thorough monitoring streams, carefully interacting with users, and using data analysis to guide strategy. Are you ready to change your plan based on accurate data? Contact us today!