AI is pretty much everywhere, changing the way we interact with our phones, TVs, search engines, and HubSpot! Yes, HubSpot has been slowly but steadily implementing AI throughout the platform to maximize efficiency for users of all hubs.
AI and Marketing
Content development was one of the first fields in which AI was implemented. You can currently leverage HubSpot’s AI to:
- Forecast marketing trends based on your audience’s activities
These capabilities definitely change how your content developers approach their creative process, reducing the friction caused by time lost in drafting several ideas for potential content pieces.
Customer Service Improvements
HubSpot’s AI allows your company to improve how it benefits its customers. The key element of AI applied to customer service is ticket assignment and sorting. Both these processes are carried out considering multiple factors, such as urgency, which allows your representatives to improve customer satisfaction by addressing urgent matters promptly.
Streamlined Sales with AI
Deal management is also heavily impacted by HubSpot’s AI. It has the capability to:
- Analyze customer interactions
All these capabilities combined allow salespeople to make data-driven decisions that, in the long term, not only increase sales but also drive more value and a personalized experience to every prospect in the sales pipeline.
The True Game Changer: ChatSpot
While HubSpot’s AI plays a part in the fields above mentioned, ChatSpot is definitely the one tool to look at. It’s a chatbot powered by OpenAI’s database that changes the way users interact with HubSpot as a whole.
ChatSpot allows users to type in actions they want to carry out and basically does it for them. For instance, you could type “Make a report on the top deals by revenue this quarter”, and ChatSpot will automatically create this report for you. However, this functionality isn’t limited to reports: you can also create automations, blog posts, add contacts to your database, and more.
Is AI Going to Solve All Your Issues?
A.I. will streamline many processes with you in all the areas covered in this blog. However, it doesn’t eliminate the need for experts to leverage it and manage your HubSpot instance most efficiently. While AI is an excellent and exciting tool with a lot of room for improvement, there’s nothing like resting assured your data is taken care of by professionals on the field. At S.R. Pro, we have the experience and knowledge to streamline your processes by leveraging A.I. and the talent of our team. Get HubSpot Support today.
