With its new and user-friendly UI, HubSpot's form editor allows marketers to create, modify, and optimize forms with greater efficiency and flexibility. This update guarantees a better experience for users and creators, whether for interactive campaigns, lead generation, or feedback gathering.   

Using the New Editor to Create a Form  

    • Getting into the Form Editor: From your HubSpot dashboard, select Marketing > Forms. After clicking "Create Form," select the new form editor.

      Screenshot Navigating to HubSpot Forms
      • Choosing Form Types: Select templates appropriate for your objective, such as embedded options, pop-up forms, or standalone landing page forms.

      • Adding and Setting Up Fields: Drag fields such as phone, email, or name into the editor. For clarity, use labels, placeholders, and default values.

        adding and setting up form fields in HubSpot
      • Personalizing Mandatory Fields: Designate mandatory fields to gather essential data while maintaining the form's conciseness. 

        personalizing required gorm fields

    Post-Submission Features and Automation 

    Marketers may specify actions like displaying thank-you messages, rerouting users to particular pages, or triggering automated workflows using the new editor's excellent post-submission capabilities. A filled-out form, for instance, might be used to change lead statuses, alert particular team members, or add prospects to a nurturing program.  

    HubSpot's integration with its workflow tools ensures that every submission leads to meaningful engagement. Marketers can route leads to specific sales reps based on inputs like location or interest and set rules for updating lifecycle stages, ensuring a smooth transition from marketing to sales. 

    Pro-Tips for Form Optimization 

    • Simplify Form Fields: To increase user satisfaction and submission rates, keep forms brief

    • Employ conditional logic: Make forms interesting and relevant by displaying or hiding fields according to user input.  

    • A/B Test: Try several designs and layouts to see which results in the most conversions. 
       
    • Track Analytics: To make data-driven changes, evaluate metrics like views, submission rates, and drop-offs regularly. 

    Ready to Boost Your Form Submissions?
     

    The improved form editor from HubSpot is a complete solution that combines robust customization and integration features with user-friendliness. This update guarantees improved performance and alignment with your marketing goals, regardless of whether you're building forms from the ground up or improving existing ones. To improve lead acquisition and streamline your processes. Switch to HubSpot today with Sr Pro Marketing.