CRMs are the backbone of effective lead and customer management. While unconsciously, it might be associated with businesses trying to sell goods, it’s a game changer for firms that provide services, especially those that are part of most people’s daily lives. Legal advice is highly sought, and the difference between someone choosing your firm or walking away with a competitor relies heavily on how you execute your marketing efforts.
Having a CRM means you have a better overview of your leads: who they are and why they might require your services, what caught their eye, and what content made them take that first step towards engaging with your firm.
But it goes beyond that; your firm can leverage HubSpot’s capabilities to automate your nurturing efforts and turn those leads into actual customers who benefit from your lawyer’s expertise.
For instance, you could create forms with fields asking visitors for details on their cases. This could help you identify the most common cases your website’s visitors have. From there, you could build customer profiles and create nurturing campaigns encouraging them to hire your firm to provide legal advice.
However, this example does not showcase all of HubSpot’s capabilities. Your firm can also:
With HubSpot’s Blog tool, you can create compelling case studies and news articles and even give your take on famous cases that can attract new visitors to your firm’s website. Combine it with HubSpot’s SEO suggestions and AI capabilities, and you can deliver insightful and attractive content to your target audience.
Keep in mind that blogs are easy to create in HubSpot with just a few clicks and drag and drop, so it’s one of the tools that can make a big difference in your ranking on search engines. The idea is to show how much you know and how you are the best fit for a particular type of person or business seeking legal counseling.
More often than not, what ultimately turns a visitor into a lead is how appealing your website is. Leverage HubSpot’s CMS to create landing and website pages with drag-and-drop modules. Customize them to fit your brand’s look and feel, and make them easy to navigate so your visitors can seamlessly get to a page where they can leave their contact information for you to store.
Law firms don’t often pay much attention to how their website looks or how their users interact with it. With HubSpot, you can make your website easy to customize while simultaneously making it attractive and functional for visitors.
Within your website, placing your forms in strategic places and creating landing pages explicitly tailored for a specific persona will make a significant difference in comparison to having your phone number put on a difficult spot or having a dated look that appeals to an audience that’s used to interact with more “modern” websites.
Aside from making what your visitors see more appealing and functional, HubSpot also benefits the way you conduct daily tasks. For instance, you might want people who submit a specific form to receive a confirmation email or a series of nurturing emails. You could also automate your content calendar on social media so you can center on more important tasks.
HubSpot’s automation tools have covered you and let you keep your hands on essential things while handling repetitive manual processes. You could create a workflow that emails you every time someone fills out a form requesting your legal services. Also, you could automatically enroll people in nurturing campaigns to motivate them to engage more with your firm.
In addition, you can also automate responses to questions made through your website or via email or even move people through your sales or service pipelines automatically as they engage with your sales reps or receive help from your team.
Furthermore, expand your automation capabilities and create an automatically updated calendar that your visitors can use to book meetings with you or your team. Integrate it with your website and turn an often manual and time-consuming process into an easy one that can be completed in two clicks.
One of HubSpot’s most popular features is its integration. Navigate through the marketplace and integrate your accounting software to your HubSpot instance to keep all your financial information in one place, connected to your contacts’ profiles and deals.
Also, combine your accounting integrations with HubSpot’s reports tool and gain insights on your revenue trends throughout the years, what type of deal drives the most revenue to your firm, or even which type of legal advice your leads seek the most.
Visualize all that relevant information in a user-friendly dashboard that you can share with your team in presentations or monitor frequently within HubSpot. HubSpot provides all the information you need to make data-driven decisions that keep your firm’s marketing and sales efforts on track and within budget.
While HubSpot is an easy-to-use tool in certain aspects, as a law firm owner, sensitive information must be handled carefully. That's why relying on a team of experts like the one at S.R. Pro Marketing is the safest action. Let us take the wheel and scale your firm's capabilities through effective marketing automation paired with safe, sensitive data handling. Contact us today and get HubSpot Support.