HubSpot will be sunsetting its legacy scoring property. This change matters because lead scoring property is a key tool marketers and sales teams have long used for lead qualification and prioritization to ensure their efforts focus on the right opportunities. To maintain effective lead qualification, businesses must transition to HubSpot's more advanced scoring solutions.
This update reflects HubSpot’s commitment to enhancing its platform with more scalable, intelligent, and flexible tools. Improved automation, AI-driven insights, and greater customization options will empower businesses to make smarter, data-driven decisions.
Read on to learn what this change means for your business and how you can smoothly transition to HubSpot’s new scoring solutions.
What is HubSpot’s Legacy Scoring Property?
HubSpot's legacy scoring property is a built-in tool that lets companies assign numerical values to leads based on predefined criteria. Marketers and sales teams can qualify prospects by tracking engagement, demographics, and behavioral data. Leads with higher scores are more likely to convert, helping teams prioritize their outreach efforts.
The legacy scoring property is key in segmentation and automation, enabling workflows that trigger actions based on lead scores. You can use the scoring information to deliver the right message to the right person at the right time. This way, engaged prospects receive timely follow-ups while filtering out less qualified leads.
However, the legacy system has limitations. It supports only one scoring model per account, restricting flexibility for businesses with multiple products or customer segments. It also relies on static, rule-based criteria that require manual updates, making it less responsive to changing buyer behavior. As businesses grow, these constraints create inefficiencies, highlighting the need for more advanced and customizable scoring solutions.
Key Timeline & Important Dates
The deprecation of legacy contact properties began on November 20, 2024, and HubSpot’s legacy scoring properties will be retired on August 31, 2025. To ensure a seamless transition, be sure to take note of the following key timelines:
- May 1, 2025 – The ability to create new custom score properties will be disabled. After this date, you won’t be able to set up new scoring models under the legacy property.
- August 31, 2025 – Existing score properties will stop updating, and HubSpot will begin gradually removing them from accounts. From this point forward the legacy scoring property will no longer be functional or accessible, and users must rely on the new scoring tools.
Who is Affected & Brief Discussion of the Improved HubSpot Tool
This change affects all HubSpot Professional and Enterprise customers using lead scoring for sales and marketing efforts. After May 1st, the "Create" button will be disabled, preventing users from adding new custom score properties:
Sales and marketing teams that depend on lead scoring to prioritize outreach efforts must ensure their systems are updated before the sunset date. Review automation rules, reports, and lead assignment settings to check if your current workflows depend on the legacy scoring property.
Improved Lead Scoring Tools in HubSpot
Since HubSpot continuously updates score properties, this transition is the perfect opportunity to reassess and refine your lead qualification strategy. This update allows users to create multiple scoring models tailored to different business needs and product interest categories. The new system leverages machine learning to analyze historical data, helping to identify high-converting leads and reduce manual scoring efforts. Additionally, it enhances automation by triggering actions based on various scoring models rather than relying on a single static property.
Benefits of Migrating to the New System
- Greater Flexibility – Businesses can create and customize multiple score properties instead of being limited to one.
- More Accurate Lead Prioritization – AI-powered and rule-based scoring provide improved insights into lead readiness.
- Seamless Automation – Enhanced integration with HubSpot workflows ensures smoother lead handoff and engagement.
How to Optimize Lead Scoring Under the New System
Businesses can now define multiple lead-scoring models tailored to the needs of their marketing, sales, and customer success teams, using relevant criteria for each. Leveraging predictive scoring can enhance the accuracy of your lead qualification through AI-powered insights, reducing reliance on manual scoring. It’s also essential to regularly review and adjust scoring criteria to ensure effectiveness, refining the weightings based on conversion data. Migrating to HubSpot’s updated lead scoring tools will enable businesses to maintain a more effective lead qualification process and benefit from enhanced automation and AI-driven insights.
How to Prepare for the Transition
To prepare for the transition, start by reviewing your current workflows, reports, and integrations to identify any dependencies on the legacy system, particularly in automation rules, lead assignments, and scoring conditions. You can find active scoring models under Settings > Properties > Score Properties.
Next, define new scoring criteria, set up custom score properties, and update relevant workflows. Remember to run tests to ensure accuracy before fully transitioning. It's also important to communicate these changes to your marketing and sales teams to align everyone on the new scoring rules. Regularly review and adjust your scoring criteria for a future-proof strategy to keep pace with evolving customer behavior.
To start building your lead scoring model in the new HubSpot Lead Scoring tool, go to: Marketing > Lead Scoring > Create > Select Contacts or Companies > Choose the Score Type.
Key Takeaways and Optimization Strategies
HubSpot’s new scoring system offers enhanced automation, AI-driven insights, and greater customization, allowing teams to more effectively prioritize key opportunities. Businesses using the legacy property must transition now to leverage these advanced capabilities.
To ensure a smooth shift, audit current workflows, implement custom score properties, and refine lead qualification strategies. Proactive migration will enable a more scalable, data-driven approach to lead scoring.
In HubSpot, score changes can be triggered based on properties or activities, and choosing the right scoring type will help everything run more smoothly.
- If scoring is based on properties, the best option is Contact Fit Score.
- If it updates based on actions like form submissions, email clicks, email 1:1, sequences, Marketing Events or Ads interactions (LinkedIn), then Contact Engagement Score is the way to go.
- If you need to combine both (properties and activities), HubSpot offers Contact Combined Score, but this feature is only available in the Enterprise plan.
However, if you're using the Professional or Starter plan, no worries! You can achieve similar creating a workaround using workflows in HubSpot.
As a previous client experience one thing we found as a initial roadblock is HubSpot the limitation when it comes to filtering options. Currently for engagement you can only use "is any of", "is none of", "is known", and "is unknown". If you have a well-structured Email Marketing setup with specific naming conventions, you might notice that the "contains" option is missing. A great workaround is using lists, which will help you manage lead flows more efficiently.
One of the best things about this new tool is that it lets you set a decay score within a time limit you choose. For contact engagement, you can decide how much the score decreases, and for the contact engagement score type, you have flexibility to adjust it within a specific time frame.
Decay Score for activities
Decay Score using properties
If you want to implement the new tool or need help with the transition? We’ll audit your lead scoring setup, identify optimization opportunities, and implement HubSpot’s new scoring tools—seamlessly. Contact us today to get started.