Sr Pro Marketing and HubSpot - A Partnership for Growth

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 Personalized Lead Engagement

Is inconsistent follow-up impacting your conversions?

  • HubSpot’s automation powers timely, personalized nurturing to keep leads engaged. With SR Pro’s HubSpot expertise, you can ensure that each lead receives data-driven, impactful touchpoints tailored to their needs—boosting conversion rates and enhancing customer relationships.
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Streamlined Sales and Marketing Alignment

Frustrated by sales and marketing silos?

  • Optimize your budget by centralizing all operations in a unified CRM. With real-time data and seamless sales-marketing coordination, your team can focus on high-impact activities, significantly reducing manual work and aligning your efforts to drive sales.
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 Empowerment Beyond Implementation

Ready to maximize your HubSpot ROI?

  • As a HubSpot Diamond Partner, SR Pro Marketing equips your team to master HubSpot during and beyond project completion. Our experts provide in-depth training, ensuring your team can confidently manage and grow your CRM and marketing capabilities.

Seamless Migration from Marketo to HubSpot 

KIBO COMMERCE

CASE STUDY

kibo

KIBO COMMERCE

CASE STUDY

kibo
Step by Step Migration process
1. Initial Setup

Brand personalization. Integration with major social platforms. Integrations: Google Analytics and Salesforce, among others. Domain and Email Sending Domain: Authentication protocols (SPF, DMARC, and DKIM). 

A dashboard with personalized branding elements, such as logos or themes
A dashboard with personalized branding elements, such as logos or themes
1. Initial Setup

Brand personalization. Integration with major social platforms. Integrations: Google Analytics and Salesforce, among others. Domain and Email Sending Domain: Authentication protocols (SPF, DMARC, and DKIM). 

A diagram of workflows or automation pipelines, showing tasks like email triggers or segmented lists
2. Adaptation and Automation 
  • Web Content Download
  • Event Registration: Webinars, tradeshows.
  • We created segmented lists and workflows in HubSpot to automate operational and marketing processes. 
3. Data Management Issue
  • High Bounce Rates: The absence of effective consent management and double opt-in mechanisms resulted in high email bounce rates and lower engagement levels. This negatively impacted the effectiveness of email marketing campaigns.
  • Compliance Concerns: With the increasing emphasis on data privacy regulations like GDPR, ensuring compliance within the existing system became more challenging. The complexities of managing large volumes of data made it difficult to adhere to stringent data protection standards.
A training session illustration with team members and a trainer pointing at a whiteboard or computer screen
A training session illustration with team members and a trainer pointing at a whiteboard or computer screen
3. Data Management Issue
  • High Bounce Rates: The absence of effective consent management and double opt-in mechanisms resulted in high email bounce rates and lower engagement levels. This negatively impacted the effectiveness of email marketing campaigns.
  • Compliance Concerns: With the increasing emphasis on data privacy regulations like GDPR, ensuring compliance within the existing system became more challenging. The complexities of managing large volumes of data made it difficult to adhere to stringent data protection standards.
Concept A team of professionals conducting a postmigration audit, sitting around a conference table with laptops open

4. Post-Migration Audit

After completing, we conducted an operational and functional audit, identifying improvement opportunities in the following:

  • Lead Scoring and Lifecycle Model
  • Customer Acquisition
  • Nurture Campaigns

Client's Previous Situation  

Kibo's Marketo instance merged data from two companies. We streamlined data, identified qualified leads, optimized campaigns. 

Challenges, Short-Term and Successes 

Concept Marketers looking at diagrams and graphs on screens

We had only two months before the Marketo license expired, requiring simultaneous work on structure and migration. 

Complex Database Migration
 The database included contacts from two merged companies. We used the Marketo Integration App to effectively migrate over 1400 fields and 380K Contacts. 

Data Challenges and Operational Inefficiencies
Kibo Commerce struggled with extensive data management issues across a large database of over 411,000 contacts, outdated lead scoring, and poor data synchronization between platforms, causing inefficiencies and lost opportunities. SR Pro Marketing tackled these data challenges by implementing a streamlined database, eliminating unmarketable contacts, and designing a scoring model focused on high-value prospects.
With improved data management and automated synchronization across Marketo and Salesforce, Kibo gained a real-time, clean data flow that allowed for more targeted, productive marketing efforts. The improvements not only boosted lead quality and productivity but also helped Kibo reduce GDPR risks and make more informed, data-driven business decisions.
 
Benefits of Using HubSpot for Kibo 
  • Comprehensive Visibility: Marketing team now has greater visibility of deals and opportunities in HubSpot. 
  • Efficient Management: A single platform for visibility and sales management.
     

Our Testimonials

“The quality of your work during our migration from Marketo to HubSpot was exceptional. Your attention to detail and thorough understanding of both platforms were evident throughout the process” 

Sajan Vaidhyanathan
Revenue Operations Manager 

Join the Growing List of Successful Companies

See why more businesses are choosing SR Pro Marketing to transform their CRM and marketing automation. Join a growing list of successful companies who’ve harnessed the power of HubSpot to achieve sales and marketing excellence.